Journal of Targeting, Measurement and Analysis for Marketing

Journal of Targeting, Measurement and Analysis for Marketing

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E-journal

Palgrave Macmillan Ltd

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Language

English

Publisher

London Palgrave Macmillan Ltd

Subjects

Business, Economy and Management → General and Others

Business, Economy and Management → Trade and Commerce

Information Technology → Data Storage and Data Mining

Mathematical Sciences → Statistics

Additional form

1479-1862

ISSN

0967-3237

Bibliographic details (marc)